Google’s New Auto Ads
Utilizing Vehicle Listing Ads to gain visibility for your dealership
What are Google’s New Vehicle Listing Ads?
Search ads for auto invnetory are one of Google’s most recent and significant updates of 2022. VLA’s are a performance-focused, lower-funnel ad format. New and used car inventories can now be posted on Google Business Profile via auto advertising. The Vehicle Lisitng Ad (VLA) program is now available to all U.S. auto dealers, according to Google. The Google Vehicle Ad program allows dealers to pay to have their inventory appear ahead of their competitors.
Why do they matter?
Someone searching for a used Honda Civic, for example, will see inventory in their area when they search. Some benefits of this program are: provide local dealerships with an online presence, appear with top billing on SERP’s to meet customers where they are, boost on-lot inventory, make inventory available to online browsers as convenient as possible, emphasize dealership options and availability, analyze ad performance to determine success, find out what they impact of online ads is and how it affects in-store and online purchases.
When searching, users will see a variety of information , including things like:
Location
Make
Model
Price
Mileage
Potential customers can view a substantial amount of detailed information about the vehicle preview, which hopefully piques their interest enough to ask for more information. By selecting a vehicle, the potential buyer is taken to a detailed description of the vehicle on your dealership’s website.